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A roti a day keeps the doctor away!

Extending one of India’s largest Atta brands to niche segments.

If it’s healthy, it isn’t likely to be tasty, is it? How do you convince the average user to switch to a healthier option and allow India’s largest Atta brand to expand its user base?
Distilling complex messages into a distinct and memorable visual style, Icarus drove the Aashirvaad brand into a new space.
A highly appetizing visual, set against a lighter colour palette, allowed Aashirvaad to catch the eye of passive and active health seekers alike.

CLIENT

ITC Foods Ltd.

What we Did

Visual Architecture, Sub-Brand Identity, Packaging Design

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