If it’s healthy, it isn’t likely to be tasty, is it? How do you convince the average user to switch to a healthier option and allow India’s largest Atta brand to expand its user base?
Distilling complex messages into a distinct and memorable visual style, Icarus drove the Aashirvaad brand into a new space.
A highly appetizing visual, set against a lighter colour palette, allowed Aashirvaad to catch the eye of passive and active health seekers alike.

CLIENT

ITC Foods Ltd.

What we Did

Visual Architecture, Sub-Brand Identity, Packaging Design