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Ayurveda in a Teacup.

Creating a new ayurveda based tea brand for India’s largest tea company.

A cup of tea is the drink of choice for most Indians – relished at all times of day. Ayurveda, while healthy, is known for its pungent and medicinal smell. So how do you bring the two together?
Hip, stylish and memorable, Icarus gave Ayurveda that much-needed update so it fit right into the modern lifestyle.
With its clean design and modern use of traditional motifs, it transforms Ayurveda not just into everybody’s cup of tea, but also into Tata Tea’s latest success story.

CLIENT

Tata Global Beverages Ltd.

What we Did

Brand Identity, Product range Architecture, Packaging Design

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