Pick-up lines, chai breaks, cricket. All great ice breakers, no doubt. But when the Sunfeast team approached us with the idea of positioning Snacky as a conversation starter, we were intrigued. A challenging brief, but aren’t those the best? Our unique identity captures the two-way nature of dialogues, while the food shots and layouts further play up the idea of conversations. If the encouraging sales are anything to go by, it’s a design that’s really talking to the audience!
ITC Foods Ltd.
Brand Identity, Range Architecture, Pack Designs, Food Styling & Photography.