With coffee consumers seeking newer, ‘gourmet’ products aimed at the connoisseur, Tata Coffee Gold took the plunge into the Cold Brew segment. The move heralded a significant departure for the brand from the mass-premium space to a more gourmet one.
It was crucial that design help the brand make a seamless transition - one that retains recognition while allowing the brand to look credible in an altogether new segment. Our designs helped the brand make this transition while connecting to audiences old and new!

CLIENT

TCPL

What we Did

Visual Identity, Range Architecture, Packaging Design