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Our designs defy gravity and Convention - Just ask any of our myriad clients.

It's fun to play 'I-spy Icarus Packaging' nowadays. Every second packaged product in the market has probably been designed by us, so you'll always win! :)

Here's a fun employee retention fact: Did you know Icarusian milestones are referred to in decades and not just years.

Here's to 25 Years of Adventuring, Learning and Excelling in the world of Brand Design. #25YearsOfIcarus

Limited Edition Packs are some of our favorite challenges to explore limitless options!

Christmas Parties, clients on leave and a half-full office - there’s nothing quite like the year-end!

From Islamic architecture to quantum mechanics - our library is filled with eclectic sources of inspiration!

“But my consumers don’t understand Latin” - we’ve actually had some folks panic when they see the default ‘Lorem Ipsum’ text!

From hilly Munnar to wild Assam - our work travel has taken us to picturesque estates!

Getting weird looks from airport security because of condom samples for a project - our work has some odd side-effects!

Repurposing furniture, exploring new recipes, collecting antiques – just some of the stuff we’ve been doing to keep ourselves busy during lockdowns!

A ‘J’ made entirely of jelly – 36 Days of Type sure got our creative juices flowing!

Chocolate brand design – the one project when the product samples conveniently ‘disappear’ in the office!

From a dusty kiosk in a Haryana village to the rarefied environs of Davos, Switzerland – our designs have been around a fair bit!

Quirky caricatures depicting office colleagues as animals – our in-house illustrators have many ways of honing their craft!

The Bigger Picture – there’s a lot of artists in-house, as our annual art exhibition will vouch for!

Zoom Calls, Google Hangouts – Technology is the latest weapon in our Design Research armoury!

From Greek Mythology to Marine Biology – the inspiration for our naming exercises are many!

A Shopping Trip! The starting point for most of our packaging products as we study the market!

From Saharanpur to Guntur, from Kolkata to Chennai – we’ve been drinking copious amounts of tea to understand consumers’ lives.

263 – that’s the number of names we once had to come up with before finally arriving at something we were satisfied with!

We bring a point of view to every project we’ve worked on – it isn’t just pretty pictures. Although there’s that too!

A texture on a wall, a decoration outside someone’s home – inspiration comes in many different forms. Our eyes are always open!

Glycerin, shaving foam, glue – all ingredients we’ve had to use for some of our food photography assignments!

105 - The number of cafes we went to for research on one project. Work can be great fun too!