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When the chips are up!

Pack designs for the flagship range of one of India’s leading potato chips brands.

Everybody loves potato chips – even in these health-conscious times! The Bingo brand has always been fun and a little quirky – but the packs weren’t doing justice to this. So when the team approached us to redesign the packs, we decided to have some fun! The end result was the Bingo stack – waiting to spring into action for any fun occasion. It gave the packs a unique look – in line with the brand communication to “be yourself”!


ITC Foods Ltd.

What we Did

Visual Architecture, Pack Designs.

bingo 2

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