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A Knock Out Success Story!

Reviving a once-leading regional strong beer brand.

Some like it strong. Or Super Strong, as in the case of Knock Out Beer consumers. A brand that was once a regional powerhouse, Knock Out had lost its way as an influx of foreign strong beers had knocked it off its stride. The challenge was a tricky one – making the beer look as prestigious as the foreign brands – yet convince consumers of the super strength of the beer. A dramatic rise in sales on re-launch confirmed the success of our design on both fronts!


AB InBev Ltd.

What we Did

Brand Identity, Pack Design.

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