Some like it strong. Or Super Strong, as in the case of Knock Out Beer consumers. A brand that was once a regional powerhouse, Knock Out had lost its way as an influx of foreign strong beers had knocked it off its stride. The challenge was a tricky one – making the beer look as prestigious as the foreign brands – yet convince consumers of the super strength of the beer. A dramatic rise in sales on re-launch confirmed the success of our design on both fronts!
AB InBev Ltd.
Brand Identity, Pack Design.