How do you evolve a company- a startup led by people with impeccable credentials in the fintech space - and reposition them as a challenger of existing big brands, globally ?
Icarus helped Hexagon Global redefine its brand to accurately reflect its global ambition and scale of operation.
With a confident new tone of voice and distinctive visual style as showcased on its website, Hexagon finally looked and felt as good as they were!
Hexagon Global
Brand Definition, Tone of Voice, Visual Language, Website Design.
