arrow scroll

A taste of a new medicine!

Brand Definition & Identity for a cutting-edge medtech company.

There’s a lot that every brand wishes to say – how do you make it memorable and lend it a unique voice? How do you establish your values with consumers and partners alike?
Modern, cutting-edge and disruptive, Icarus helped Advamedica arrive at the heart of its brand.
The brand definition formed the basis of a distinct brand identity as well as other applications and established a tone of voice that set Advamedica apart.



What we Did

Design Research, Brand Definition, Brand Identity, Identity Applications

Brand identity design for Advamedica
Store signage design for Advamedica
Font family selected for Advamedica branding
Colour palette and pantone colour values for Advamedica branding
Stationery and collateral design for Advamedica

More of our work