With Fruski, TCPL launched a new beverage brand aimed at capturing the essence of Indian streets in every sip! And we rose to the challenge with ‘majjedaar’ designs that captured the buzz of Indian street-life. The foodshots played up the ‘truly-desi’ flavors with irresistibly refreshing sensorials, and the motifs and colour palette are reminiscent of thoda khatta, thoda meetha taste of Indian drinks!

CLIENT

TCPL

What we Did

Visual Architecture, Foodshot, Packaging Design