Extended work hours. Greater socialising. Family responsibilities. Our modern lifestyle sure makes it hard to stay healthy, doesn’t it? It’s no surprise that there’s a surfeit of healthy beverages – with Tata Tea Tulsi Green the latest addition. The key challenge was to convey that the product contained real Tulsi leaves – something we locked into the identity itself. The brown paper effect and muted colours also added freshness and a natural appeal – giving the pack a tasty yet good-for-you feeling!
Tata Consumer Products Ltd.
Brand Identity, Pack Design, Illustration.