Despite being the overwhelming market leader in India, Eveready’s business was threatened by the rise of Alkaline batteries and the emergence of Duracell and Energiser - brands renowned for their Alkaline prowess.
Through its Alkaline range, Eveready sought to reposition itself as the battery of choice for new-age devices that demanded more. Our futuristic fonts and graphics allowed consumers to see the brand in a completely new light, while the usage of red provided continuity for one of India’s most recognisably iconic brands.
Eveready
Identity, Packaging
