UNIBIC has always been known to constantly bring new flavours and variants into the Indian cookies category, but was now looking to break into the Indian sweets and savoury snacks space.
From creating the evocative and functional brand name of ‘Swaadesi’ to setting the gold standard of premium looking pack designs for the range, we brought alive a contemporary, luxury Indian look that was perfect - both for gifting as well as self-consumption!

CLIENT

UNIBIC

What we Did

Nomenclature, Brand Identity, Range Architecture, Packaging Design