It’s an all-American brand, but that doesn’t mean it isn’t loved in India! This festive season, McDonald’s sought us out to strengthen its connection with Indian audiences through Diwali and Dussehra-themed graphics. The challenge was to integrate the vibrancy of Indian festivals with the brand’s international aesthetic across an array of touch points. From massive stickers on the store facade to a little dip box, our graphics brought alive Indian festivals while staying true to McDonald’s - and the consumers were lovin’ it!
Hardcastle Restaurants Pvt. Ltd.
Graphic Design - Development of Key Festive Visuals