In line with its image as a category disruptor, LuvIt’s realized that candies were not just for kids. Load them up with masala and dial up the chatpata factor – and the adults come flocking! Chatku was our answer to making candies that talked (or in some cases, sang!) to kids and adults alike – with its array of fruit-based characters that were hip, trendy and completely on point. The end result – a design that delivers great taste, great character and great fun!
Global Consumer Products Ltd.
Brand Nomenclature & Identity, Visual Architecture, Pack Design, Character Illustrations.