LuvIt’s always been a fun brand – young, vibrant and modern. So when they approached us to design their gifting range, we let our collective imaginations run wild! The result was an alternate chocolate universe full of sweet goodies – endlessly fascinating for kids, yet sophisticated enough to appeal to adults as well. Different takes on the Goodies universe were used for a range of offerings spanning multiple price points – giving the range a perfect blend of flexibility and coherence.
Global Consumer Products Ltd.
Brand Identity, Pack Design, Visual Architecture