Tata Tea’s commitment to sustainability is visible in their efforts to make packaging that is plastic free and biodegradable. Hence the brief was clear - how do we showcase our offering as ‘planet friendly’ while we work to restage our packaging?
Our graphics lend a touch of rustic goodness to the pack designs, making it easy to spot amongst the clutter. The textured cardboard backdrop was a conscious choice to boost the ‘go-green’ appeal.
Tata Consumer Products Ltd.
Architecture & Packaging Design
