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It’s Spice, and Everything Nice!

Restaging one of India’s leading spice brands for the digital platform.

There’s Aashirvaad - stable, trustworthy, and reliable. All very good, but when the pandemic hits and people are only shopping online, how do you speak to a younger, digitally-savvy audience? Our striking design broke through the ‘boring’ Aashirvaad barrier while holding on to its quality codes - giving it a look that appealed to new audiences without alienating the old!


ITC Foods Ltd.

What we Did

Packaging Design & Architecture, Variant Nomenclature


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