There’s Aashirvaad - stable, trustworthy, and reliable. All very good, but when the pandemic hits and people are only shopping online, how do you speak to a younger, digitally-savvy audience? Our striking design broke through the ‘boring’ Aashirvaad barrier while holding on to its quality codes - giving it a look that appealed to new audiences without alienating the old!
ITC Foods Ltd.
Packaging Design & Architecture, Variant Nomenclature