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Regional Pride rides boldly into Rajasthan!

Revamping Rajasthan’s iconic tea brands for a modern audience.

An iconic brand that had held fort for decades in the Rajasthan market, Lal Ghoda was acquired by Tata Consumer Products Ltd. Sure, Rajasthan is a land rich in history - but a dated pack is not something that appeals to a modern audience. Our challenge was to modernize the pack without losing symbols that have deep-rooted cultural significance - resulting in a pack that was modern and instilled a sense of pride amongst its regional audience


Tata Consumer Products Ltd.

What we Did

Visual Architecture, Packaging Design, KV


More of our work