With a large segment of urban Indians being forced to work indoors, everyone began exploring their inner chef. Already in the convenient foods space, ITC MasterChef extended into pastes and gravies that make cooking easier! Our work helped the brand make the transition from frozen foods to a multi-format convenience food brand – allowing it to stay relevant with its modern, urban audience.

CLIENT

ITC Foods Ltd.

What we Did

Visual Architecture, Pack Designs, Food Composition.