Sure, you’ve got a big canvas - but designing for an infant formula brand is a tricky proposition! Regulatory restrictions mean that anything that looks exciting is pretty much not permitted. Our response was to embed the core brand thought - of the special bond between a mother and child, into the brand identity. This allowed the brand to tug at the emotional heartstrings without falling foul of regulations - and helped it stand out in a category where the rules are made to make you not stand out!
DANONE Nutricia
Architecture & Identity, Packaging Design
