Nura isn’t just a new brand – it’s a new idea in a country where healthcare has always been reactive. It’s a mindset shift in a culture where health is almost never given its due. When Dr Kutty’s Healthcare joined hands with Fujifilm to create an AI-driven cancer-screening centre, the challenge was multi-fold. From mapping and designing the complete service, to understanding what would motivate people to even consider a service like this – there was a lot to discover.
Our team conceptualized and designed every aspect of the service brand from scratch – ensuring that it wasn’t too medical or clinical to scare the healthy away – yet being serious and credible for an active health-seeking audience.
Dr. Kutty’s Healthcare & Fujifilm
Design Research, Service Design, Brand Definition, Brand Identity, Tone of Voice, Visual Language & Iconography & Website Design.