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My Life. My Pack!

New generation noodles for one of India’s leading noodle brands.

Selfies. FOMO. And. Sentences. That. Look. Like. This. There’s a new language that the youth speak today, and Yippee Noodles needed a look that spoke this language, for a new range aimed at teenagers. So we met teens and dived into their world, rediscovered adolescence and ate instant noodles, turned rebellious and broke all rules to arrive at a path-breaking design that’s helped the brand be, like, totally lit and appeal to a new audience.


ITC Foods Ltd.

What we Did

Design Research, Range Nomenclature, Visual Architecture, Pack Design, Food Styling & Photography

Yippee My Pack
Yippee My Pack

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