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When the scientific embraces the natural!

Extending India’s leading skincare brand into the natural space.

It’s something that old-time branding proponents might balk at, but the rules of the game are changing fast and Kaya realized that it could no longer ignore the natural space when it came to skincare. Aimed at ever-younger consumers looking for exciting products with high impulse value, our bold depiction of ingredients against a vibrant splash of colour helped extend the brand while holding on to its dermatological roots.


Marico Kaya Enterprises Ltd.

What we Did

Sub-brand Identity, Range Architecture, Pack Designs.

Kaya Derma Naturals
Kaya Derma Naturals
Kaya Derma Naturals

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