It’s something that old-time branding proponents might balk at, but the rules of the game are changing fast and Kaya realized that it could no longer ignore the natural space when it came to skincare. Aimed at ever-younger consumers looking for exciting products with high impulse value, our bold depiction of ingredients against a vibrant splash of colour helped extend the brand while holding on to its dermatological roots.
Marico Kaya Enterprises Ltd.
Sub-brand Identity, Range Architecture, Pack Designs.
