It's a Jelly! It's a Drink! No, it's Tata Gluco+ Jelly Drink! Aimed at youth in the late teens to early 20s, Tata Gluco + Jelly Drink is a first-of-its kind drink in India that combines the energy of Glucose with the excitement of jelly. Our challenge was to bring in energy, excitement and youthful attitude - all on a tiny canvas with a multitude of print restrictions! The launch has made quite a splash - and we don't just mean the visuals.
Tata Consumer Products Ltd.
Visual Architecture, Packaging Design, 3D Rendition, KV