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Talk about a Jellicious Energy Boost!

Launching a first-of-its kind Jelly Energy Drink for Tata Gluco+

It's a Jelly! It's a Drink! No, it's Tata Gluco+ Jelly Drink! Aimed at youth in the late teens to early 20s, Tata Gluco + Jelly Drink is a first-of-its kind drink in India that combines the energy of Glucose with the excitement of jelly. Our challenge was to bring in energy, excitement and youthful attitude - all on a tiny canvas with a multitude of print restrictions! The launch has made quite a splash - and we don't just mean the visuals.

CLIENT

Tata Consumer Products Ltd.

What we Did

Visual Architecture, Packaging Design, 3D Rendition, KV

TT GLUCO+ EDA
TT GLUCO+ EDB
TT GLUCO+ EDC

More of our work