The Tata Group was turning 150 years old, and what better way to celebrate than to gift their finest Indian teas at the World Economic Forum in Davos? The design challenge was threefold. Do justice to the unmatched heritage of the Tata Group. Bring alive the best of Indian teas. Make the pack worthy of being gifted to the who’s who of the global economy. The fact that our packs were the talk of social media, and are now an annual affair, is testament to the success of our design!
Tata Consumer Products Ltd.
Brand Identity, Visual Architecture, Pack Design, On-Pack Illustrations.