When Tetley decided to foray into a category that’s new for a mainstream brand in India, it was clear they needed something distinct. It was crucial to educate consumers about the category, while at the same time look exciting and tasty.

We designed a bold, new, typeface driven visual identity for Tetley Kombucha that instantly resonated with the evolved audience that the category spoke to. The idea was to steer clear of the niche, handcrafted look of smaller brands, bring in taste and refreshment, while still looking like something that would do you good.

CLIENT

TCPL

What we Did

Visual Identity, Architecture & Packaging Design