1868 by Tata Tea is a nod to 150 years of excellence that defines the Tata Group. First introduced at the World Economic Forum in Davos in 2018, its current avatar sees it setting new standards for luxury Indian teas. Showcasing the best that Indian teas have to offer, our design reflects the brand thought of ‘Truly Indian Tea Stories’ by bringing alive the sensorial delight and evocative stories behind Indian teas. While nodding to the Tata heritage, the contemporary aesthetic appeals to the globe-trotting, novelty-seeking, new-age Indian.
Tata Consumer Products Limited
Brand Identity, Visual Architecture, Pack Designs, Illustrations