The India Gate Classic brand is known for its basmati rice offerings. When the brand decided to extend into other food categories, a biryani masala seemed like a natural extension. Our goal was clear: visually celebrate the regional diversity behind India’s biryanis while maintaining a coherent look that reinforced India Gate’s heritage.
Each variant was inspired by a distinct region of India. From colour palettes to illustration styles and typography, visual elements were crafted to reflect the cultural and culinary legacy of the region.
KRBL Ltd.
Architecture and Packaging Design
